TRACEABILITY BLOG

Beyond Brand Protection: Traceability, Anti-Counterfeiting, and Safety

Beyond Brand Protection: Traceability, Anti-Counterfeiting, and Safety

Counterfeit Goods: A Danger to Public Safety [ICE.gov] Vigilance against counterfeit goods in supply chains isn’t just good for brands’ reputations or profits: sometimes, a fake product can harm its users. When the product being illegally copied is something that goes on or in a person (like cosmetics or pharmaceuticals), or is something with an inherent