[Chain Drug Review & ZEBRA] How to hold onto increasingly finicky Rx customers

In a study commissioned by ZEBRA, findings strongly suggest that many of the reasons customers change pharmacies could be addressed with better vision and identification technology.

  • Safety and quality concerns about medications could be satisfied with track and trace methods that clearly illustrate for the customer the medication’s provenance & quality tests.
  • RFID tags on stock can help manage inventory as well as track expirations and unit swapping, accidental or intentional.
  • Temperature-sensitive medication can have sensors and consumer-friendly reporting of the sensor data to guarantee their doses were not damage by heat or cold.

Contact GlobalAutoID to learn more about how upgrading the technology in a pharmaceutical supply chain ultimately helps customer retention.


, , ,