How to hold onto increasingly finicky Rx customers – CDR – Chain Drug Review
John Wirthlin is the industry principal for manufacturing, transportation and logistics of Zebra Technologies.
In a study commissioned by ZEBRA, findings strongly suggest that many of the reasons customers change pharmacies could be addressed with better vision and identification technology.
- Safety and quality concerns about medications could be satisfied with track and trace methods that clearly illustrate for the customer the medication’s provenance & quality tests.
- RFID tags on stock can help manage inventory as well as track expirations and unit swapping, accidental or intentional.
- Temperature-sensitive medication can have sensors and consumer-friendly reporting of the sensor data to guarantee their doses were not damage by heat or cold.
Contact GlobalAutoID to learn more about how upgrading the technology in a pharmaceutical supply chain ultimately helps customer retention.