In this article on Forbes.com, Keith Goldstein, President and COO of VerifyMe, explains the ROI of brand protection, and how track & trace technology is first and foremost in a brand protection initiative.
“Loch Lomond Company…confirmed that the bottles were fake, while a laboratory analysis showed that they contained industrial alcohol which can cause people to become violently ill and suffer organ damage.” … Read more >
In a study commissioned by ZEBRA, findings strongly suggest that many of the reasons customers change pharmacies could be addressed with better vision and identification technology. Safety and quality concerns … Read more >
This report from Rouse describes a huge challenge for anti-counterfeiting: record-keeping technology and processes differing between nations. For brand owners, there is no consistency in the effectiveness of detection and … Read more >
US Customs and Border Protection published this article to educate on the seriousness of counterfeit products. The harms done go beyond economics: fake drugs and health devices can imperil lives. … Read more >
Honeywell is working with iTRACE Technologies, Inc., GlobalAutoID’s Solution Partner and a leading provider of supply chain security applications for anti-grey market and anti-counterfeit, to integrate product verification technology with industrial printers to provide real time verification, authentication and track-and-trace of printed labels.
Mark Manning, CEO of our solutions partner, iTrace Technologies, has been following the ongoing issues with medical supply, supply chain, and other counterfeiting occurring during the pandemic. As a leader in anti-counterfieting and … Read more >