Supply Chain

Five Ways To Profit Off Of Brand Protection

Council Post: Five Ways To Profit Off Of Brand Protection
[Forbes] With each new step in our technological evolution, new risks and vulnerabilities open up for businesses and their IP.

“Hopefully, by educating more brands on the profit potential of brand protection and high ROI, companies will see the importance of prioritizing these measures to protect them and their customers from fraud.”

From the Forbes article

In this article on Forbes.com, Keith Goldstein, President and COO of VerifyMe, explains the ROI of brand protection, and how track & trace technology is first and foremost in a brand protection initiative.

5 Questions to Ask About a Jewelry Brand’s Eco Credentials

5 Questions to Ask About a Jewelry Brand’s Eco Credentials
[ELLE] Sustainable jewels will never go out of style.

Traceability is the secret to genuine sustainability, both socially and environmentally…

From the ELLE article

Information transparency, verified precious metal sourcing, verified diamond sourcing, carbon footprint, impact on the local community – jewelry customers want to know more about their purchases and rest assured that what they’re wearing was ethically supplied. That assurance can come from good policies paired with the right technology.

RFID Tag Costs Are Dropping

RFID Tag Costs Are Dropping
[RFID Journal] That’s the message from SimplyRFID, aimed at repeated misnomers about technology costs, as the company offers its latest tag.
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“Reaching the low cost of 5 cents per tag has been a mission for the industry for a decade or more, with the view that only that minimal cost would make the tagging of products in high volumes affordable”

From the RFID JOURNAL article

Anti-Grey-Market and Anti-Counterfeiting Solutions for Supply Chains from Honeywell and iTRACE

Honeywell is working with iTRACE Technologies, Inc., GlobalAutoID’s Solution Partner and a leading provider of supply chain security applications for anti-grey market and anti-counterfeit, to integrate product verification technology with industrial printers to provide real time verification, authentication and track-and-trace of printed labels.