[Nutraingredients-Asia] Not just the data: Amway, BYHEALTH, Danone on bringing product traceability to life for consumers

Counterfeit consumer goods is more than fake Prada and Rolex products. Food ingredients, drug raw materials, components for medical devices…people and organizations purchase goods trusting they are safe to go in and on humans, but cannot account for the all the materials that went into those goods.

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How can traceability technologies safeguard product quality and safety, and to what extent are APAC consumers concerned about these developments? We take a deep dive with Amway, Danone, BYHEALTH and more to find out. Popular brands are often the ones to fall prey to the problem of counterfeit goods, […]


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