Council Post: Five Ways To Profit Off Of Brand Protection
[Forbes] With each new step in our technological evolution, new risks and vulnerabilities open up for businesses and their IP.
“Hopefully, by educating more brands on the profit potential of brand protection and high ROI, companies will see the importance of prioritizing these measures to protect them and their customers from fraud.”
From the Forbes article
In this article on Forbes.com, Keith Goldstein, President and COO of VerifyMe, explains the ROI of brand protection, and how track & trace technology is first and foremost in a brand protection initiative.