[SupplyChainBrain] Solutions to the Supply Chain Bullwhip Effect

Track and trace enhancements and improvements can play a part in countering “the bullwhip effect:”

“…a series of events by which relatively small issues at the beginning of a supply chain become much larger and less controllable…”

From the SupplyChainBrain article

Among many recommendations made in the article, transparency between suppliers and customers, and collaboration between supply chain partners, are cited with data and technology as crucial focuses.